These days, many Canadians search for new and natural ways to improve their well-being. Yet very few people are aware of Ayurveda – a 5,000-year-old holistic wellness practice that seeks to achieve inner balance.
To promote Tetley’s new Ayurvedic Balance Teas, we created a multimedia campaign that educated Canadians about Ayurveda, its benefits and how it can help you find your balance.
To launch the campaign and educate consumers about Ayurveda in an interesting way, we created a TED Talk-inspired speaker event in Toronto called TEA Talks (Tetley Education in Ayurveda).
The branded event featured experts across several Ayurvedic disciplines, including chefs, dietitians and yogis. Speakers included Chef Lauren Marshall, Ayurveda Practitioner Debra Joy Eklove and yoga instructor to the stars Yogi Cameron.
Topics included Ayurveda 101, Finding Your Balance, 3 Doshas and Food and Balance.
For the 200 people not in attendance, the event was live-streamed on Facebook so that Canadians across the country could tune in.