Mad Jack flavours awaken your sense of taste and open your mind to new ways of thinking. So to promote Mad Jack’s new flavours and reach our millennial target, we created a 360 campaign featuring mind-blowing, thought-provoking, nonsensical questions. We called it Flavour for Thought.
Media included POS, OOH, pre-roll videos, social videos, Snapchat lens, geo-texts, Xbox ads, radio spots, Spotify spots and a website revamp. (It’s practically a 720 campaign.)
From wild postings to billboards, we communicated a variety of Flavour for Thoughts to promote Mad Jack’s new and existing flavours while also driving home the campaign idea.
For social, we created kinetic type videos to bring these Flavour for Thoughts to life. The videos were also used for Native Touch mobile ads.
For Rogers customers who opted in, they received “Save $2” geo-text ads whenever they were at or near a Beer Store.
For National Iced Tea Day, we created a lens promoting, you guessed it, Mad Jack’s Hard Iced Tea flavour. Users could choose their hat and sunglasses whilst their head floated in a glass of iced tea.
Voice assistant devices like Siri and Alexa are all the rage these days, especially among the millennial demo. So we decided to spoof this new tech craze by introducing our own voice assistant. But she’s not nearly as nice...or helpful. Meet Suzi.
For Spotify, we continued using Suzi to communicate different Flavour for Thoughts. Plus, for an offer-specific radio spot, we pit a millennial against someone who’s just a bit out of touch.
We created a series of Flavour for Thought beer koozies – one for each Mad Jack flavour.
We completely revamped the entire Mad Jack website, updating the copy and look.