For this campaign, we spent several hours contemplating which benefit we should communicate. Finally, we settled on this one: MINI Cooper S goes really fast.
Here’s a DPS that we did for MINI run-flat tire technology. (Pssst. In case you miss it, the bottom staple is puncturing the tire.)
COPY: We'd never let a little thing like a punctured tire slow you down. Every MINI is now equipped with run-flat tire technology. That means you'll be able to drive for up to 150 km at 80 km/h without any tire pressure. Because when you're driving a MINI, you should never be left feeling, well, flat.
For the MINI Welcome Kit, which is given to new MINI drivers, we created a Trivial Pursuit game with MINI-specific trivia. We called it Hot Pursuit. The fun part was coming up with the idea and the name. The not so fun part – creating 30 cards, each with 5 questions and answers. Argh.