*2013 MIAs – Bronze
To give Johnson Insurance a presence in smaller cities like Barrie, we sent in real Johnson employees to protect and help Barrie’s citizens, just like a good insurance company should do.
Plus, through a mix of digital (i.e. targeted banners), traditional (i.e. TSAs, billboards, newspapers, local radio) and non-traditional media (i.e. sidewalks, lawns, balloons), we provided countless safety tips.
Let’s just say Barrieites (Barrions?) couldn’t walk 2 steps without seeing one of our messages.